A FRESH TWIST (OUT)
In 2017 True Glory Hair acquired Edgefull, a keratin hair fiber line that conceals thinning areas. I was tasked with creating a fresh look for the brand to give it new life under its new parentage. After doing some preliminary research and presenting my concepts to the team I designed a bold yet simplistic aesthetic for the brand. Pairing one of the core colors with a minimal motif creates endless unique possibilities for arrangement while never being overwhelming. Most importantly, in an industry dominated by brands that focus on one color and look this gives Edgefull the opportunity to “reinvent” itself while staying consistent.