EMPOWERING CREATIVES OF COLOR
influence done differently
After numerous conversations with their founder and owner, Kerry, I realized the brand needed a new, fresh color palette and I noticed yellow was a color he was drawn to. So I created a story around a warm, vibrant yellow with an ice blue and espresso to ground it.
Along with this I created a block layout to seamlessly display their imagery and numerous blog posts.
Intecoo is dedicated to creating a culture of collaboration and empowering creatives of color. And this website perfectly speaks to who the brand is and their audience as well.