influence done differently

I’ve been working with Intecoo Group for almost two years now so I’m familiar with the brand, their message, and what they need to grow into a bigger influential platform. This project was a complete redesign of not only their website but their brand identity.

After numerous conversations with their founder and owner, Kerry, I realized the brand needed a new, fresh color palette and I noticed yellow was a color he was drawn to. So I created a story around a warm, vibrant yellow with an ice blue and espresso to ground it.

Along with this I created a block layout to seamlessly display their imagery and numerous blog posts.

Intecoo is dedicated to creating a culture of collaboration and empowering creatives of color. And this website perfectly speaks to who the brand is and their audience as well.

SERVICES performed
‘Standard’ Web Design

Brand Development

Kiki has been an absolute god send to the way my business had been represented online. She is not only creative and thoughtful, she prioritizes functionality. I appreciate that she is always considering the tone that our brand represents. She works diligently and the turnaround is always reasonable. I would recommend anyone to work with Kianna when looking for a web design solution. It’s best to come with a basic idea of what elements you’re looking for and a few inspirational examples of other sites you enjoy. She’s is the best!

kerry abner
the studio
Brown Sugar Branding is dedicated to helping entrepreneurs make their vision a reality with carefully crafted web design and strategic brand development.
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