the new mane

The New Mane is an online Brazilian hair extensions brand that specializes in custom, quality wig units, wefts, and closures + frontals. Their goal is to provide a breathe of fresh air in an oversaturated industry with refined, simplistic branding and product transparency.

They were created with the idea of providing premium virgin hair without the premium price. They’ve researched, sourced, and tested extensions to find the right product that’ll last, bounce back, and is the real deal – no fillers or byproducts.

Together, we wanted to keep the overall look clean, yet unique. A soft blue was chosen to counter the overuse of pink in the industry along with a simple text-based handwritten logo. Along with this, soft marble accents and minimal photography that beautifully showcase the textures are utilized. The overall look is simplistic, yet refined and can be found throughout the website, collateral pieces, marketing, and packaging design.

SERVICES performed
Brand Development

Ecommerce Web Design

Content Creation

the studio
Brown Sugar Branding is dedicated to helping entrepreneurs make their vision a reality with carefully crafted web design and strategic brand development.
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